The word “promotion”, which has become an advertising term, is translated as “promotion” or “stimulation”. It implies important steps forward for the entire structure, business, etc. The company or its sponsor sets partners the task of being responsible for signing new distributors, as well as for the number of purchases and other processes that are not included in the marketing plan of the network business.
This is also work aimed at informing buyers and intermediaries about incoming goods in order to increase sales. If partners complete the tasks assigned to them within the designated period, they receive a reward from the company or sponsor.
Promotion goals and objectives
Promotion is the connection between the production, the intermediary and buyers who may show interest in the products presented:
- Consumer Promotion– this is the most commonly used type of marketing dynamism, aimed at mutual understanding with the consumer to encourage him to purchase promotions using various influence techniques;
- Trade Promotion is a set of marketing tools that stimulates the distribution network and helps promote the product. Contacts are being established with intermediaries who organize promotional programs that increase market coverage and sales.
- Сross-promotion– this means is more effective than single promotion. This technology allows you to promote related or compatible products from different manufacturers. Thanks to it, the customer base expands in the shortest possible time, seasonal fluctuations in demand are leveled, a positive reputation is created for the company, as well as the introduction of a completely new product to the market.
Internet promotion is a popular method for increasing the recognition of a company by mobilizing those using the Internet, as well as distributing various special offers and promotions.
Who needs promotion?
Required promotion for a manufacturer interested in promoting goods and material profits from sales. A well-created project will help you stand out among competitors and attract special attention from the buyer. You can also get not only an immediate return on increasing sales, but also a long-term effect, and also have a positive impact on the face of the company.
But potential consumers are also interested in promotion. Today it is impossible to find a product where there is not a large assortment of the same products, but differing in quality and pricing.
This, in turn, makes the process more complicated, because choosing one of several types of a certain product without a good consultant is very difficult, especially for a person who is not very familiar with this type of product. In this case, promotions come to the rescue. After all, they are the ones who talk about the product, its advantages and distinguish it from the abundance of similar products, which simplifies the purchasing decision.
Assignment of promotions
A promotion is a marketing concept, different from direct advertising, an intended action aimed at promoting a product. Using the product, she influences potential consumers in order to distribute and popularize the brand.
Of course, in promotion the only goal is sales volume, which entails profit for the company. This is an important condition for assessing the effectiveness of the program, because all the work and monetary costs invested in advertising the product should increase the profit from sales, and not minimize it.
Promotions solve a number of problems that arise depending on the current market situation:
- response to the initiative of a competing company;
- introducing a new product to the market;
- formation of a neutral position towards the brand;
- increasing profits and frequency of purchasing goods;
- after unsuccessful previous purchases, overcoming bad consumer attitudes;
- dealer incentives;
- customer support with information (answers to emerging questions);
- organizing the right image of the company.
To solve all the tasks, it is necessary to select the most suitable marketing tools that correspond to the psychology of the target audience, their preferences and expectations.
What to use as an incentive
Companies and leaders of structures use various valuables and gifts. This can be either the product or service of the manufacturer itself, or any stimulating goods or services.
- Cars
- Expensive watches
- Travel
And much more that will encourage promotion participants to actively promote within the framework of the promotion.
A striking example of such encouragement is sea cruises. Many well-known companies use this type of travel as a prize for performing promotions. Because this is truly a luxurious type of vacation!
Our website offers its services and assistance in booking sea cruises. There are cabins on luxury liners. 2, 3, 4-seater, and on the newest liners up to ten people. Therefore, you can reward any number of winners in your promotion!
In our telegram chat, you can ask questions, clarify the conditions and offer your options. We are open to cooperation!
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